^ Provincial Hinduism: Religion and Community in Gwalior City, Daniel Gold, Oxford University Press, 2015 p.

Income Tax Officer, Special madhya Pradesh Government vs J.

^ Company Overview of J B Mangharam Foods Private Limited.

^ The Journal of Industry & Trade, Volume 4, India, Ministry of Commerce and Industry, Government of India., 1954, p.1200.

^ True spirit of the Hyderabadi woman, MaBy Mohammad Ali Baig, 'Razia Baig, daughter-in-law of Mirza Mehmood Ali Baig, a descendant of the Mughals, close confidant of the Prince of Berar and a legendary polo player, recalls with some relish the tradition of “high-tea” - a British legacy adopted by Hyderabadi culture: “The noble gentry and women folk used to gather in the evenings to exchange notes and sometimes even share gossip, after chukkers of polo or rough-riding, over a spread of luqmees, tootaks, kababs, canapes and kaddu ke lauz with tea-cakes and the then famous Mangharam biscuits.”.

Archived from the original on 19 July 2012. Mangharam biscuits and sweets produced in 1950s and 1960s, featuring pictures from Indian tradition (Shakuntala and Bharat, Mira Bai, baby Krishna, Krishna with flute) and selected cities (Mumbai VT, Kolkata Howra Bridge, Amritsar Golden temple) are now regarded as collectibles. As a result of their support a large number of Sindhis came and settled in Gwalior after the partition. They negotiated special tax concessions with the then Madhya Bharat government. 'Parle-G was something we had in the house all the time. As its unique taste expanded over the globe, Parle-G was declared the worlds largest selling biscuit brand by Nielsen in 2003. The Mangharam family arrived in Gwalior sometime in 1940s. Filled with the goodness of milk and wheat, Parle-G has been a source of all-round nourishment for the citizens of India since 1939. It was once considered of the top few Sindhi owned companies along with Kaycee's Blue Star, Motwaney's Chicago Radio.

During the partition of India, the building was declared evacuee property and after partition it was allotted to Muhammad Yakoob and was renamed Yacoob Biscuit Factory. The Sukkur factory was established in 1937. Mangharam himself, the company was restructured in 19 and in 1983 became a part of the Britannia Industries Ltd and no longer produces biscuits with the J.B Mangharam label. The Gwalior factory was established in 1951. The Mangharams were originally from Sukkur Sindh, but had branches in Bombay, Calcutta and Delhi. Later they were also known for the cream wafer biscuits. They were originally intended for British soldiers, but became popular among children. They were initially famous for their 'Energy Food' biscuits made using glucose.

In 1950s they were the largest biscuit producer in Asia and produced several type of biscuits and confectioneries. Mangharam's Energy Food Biscuits Ad Porcelain Sign Board from 1930s or 40s Mangharam & Company was a maker of biscuits in India. Though this brand is not globally present, it is an undisputed market leader in India established over a period of 80 years.J. Parle is primarily divided into 3 product categories: Biscuits, Confectionery, Snacks which are available mainly in India. However, this Indian company deals with products other than biscuits. Hence, this concludes the Parle marketing mix.įrom the name Parle, every one of us is reminded of just one thing: the evergreen biscuit, Parle G. Parle has actively been involved in print and press media. Apart from Parle G, all other products of the company are also promoted extensively with innovative marketing campaigns. Moreover, all the products have attractive and distinct packaging which attracts the target group. Specifically, to Parle G, the company promoted using the logo of a young girl and later also had an ambassador for the brand.

Ghaziabad, Utter Pardesh, India - August 16 2022: Parle G biscuit, A picture of parle g biscuit stacked together with its packet isolated on white background.

Parle has been active when it comes to promotions or tv advertisements. 26th February 2023,jodhpur city of Rajasthan state in india- Parle-G biscuits stacked over white background, selectively focused. Moreover, it started promotions on a national level scale by fulfilling the dreams of selective children. Parle was able to connect with the children by sponsoring shows like Shaktimaan where Parle started giving out merchandise for the same. Parle brand has always been associated with positive emotions and has incorporated qualities like sharing and caring. The privately held biscuit, confectionery and snacks maker gets the. Parle brand uses all media like TVC, print, online ads etc as a part of its marketing mix promotion & marketing strategy. Vijay Chauhan is the patriarch of the family that controls Parle Products, best known for its popular glucose biscuit, Parle G. The promotional and advertising strategy in the Parle marketing strategy is as follows: The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands.